Square makes it easy for restaurants to leverage consumer data for personalized communications and loyalty programs that promote business and delight customers. The platform also simplifies processing of digital orders. Bagelshop, for example, used Square’s capabilities to select how many digital orders to accept based on its kitchen capacity.

Features like Square Messages and Square Assistant use AI to help restaurant operators create marketing campaigns and write copy for emails and text messages. Best practices are always within reach, since Square connects restaurants with peer businesses and Square account managers to share lessons learned.