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AI’s Role is to Support People
The value of AI is in complementing and enhancing human work.

According to McKinsey, by 2030, AI will add $4.4 trillion a year to global GDP. With AI’s projected growth, by 2030 the global AI industry will outstrip total UK GDP by more than $1 trillion.

The speed at of AI development is unprecedented. As with other innovative markets, AI adoption must keep pace with the technology.

As the adoption of AI accelerates, the potential impact is significant. There is a great deal at stake for organizations—and for people.

A fundamental principle at IBM in using and developing AI tools is that AI should augment the work that people do, not replace them. To realize the true value of AI, the technology must be trusted to be reliable, safe, and ethical.

“There is commercial value to be had today, and it can be done safely and ethically.”
- Nicola Hodson, Chief Executive, UK & Ireland, IBM

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