Consumer Behavior Has Changed Significantly Year Over Year
Huge increases in restaurant-related online searches.
In response to a question about what three things restaurant advertisers should be focused on today, Nilanjan Mandal had the following comments.
- In-store Measurement. Since customers search online for restaurants like yours, connect your online ads to the in-store actions that matter to your business, whether that’s foot traffic or in-store sales.
- Omnichannel Presence. Customers appreciate both the convenience of digital channels and the relationships formed when interacting in person. Your presence in both worlds is essential to form a holistic relationship.
- Automation. Take advantage of solutions that bring automation into digital outreach.
Knowing that consumers are looking online for information about restaurants, Google has developed tools to help restaurants connect with potential customers and provide relevant information.
Performance Max campaigns help restaurants deliver ads to reach diners located nearby or showing interest in restaurants like yours. These ads will connect you to consumers on YouTube, Search, Google Maps, and Gmail to help you drive more visits.
“How do I make technology support the consumer experience, no matter what channel, without a bunch of friction and without technology being in your face?”
– Kevin Vasconi, CIO, Wendy’s
"Your digital presence has never been more critical to driving in-store experiences."
– Nilanjan Mandal, Google
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