Data is a Key Asset and a Source of Competitive Advantage

It has been said “data is the new oil” in that it is the critical resource that will fuel the next era of business. While data is probably one of a company’s most important assets, for many companies it is unused or underutilized.

As a quick service restaurant, the ability to use data about a customer to provide some level of personalization can make a tremendous difference. It can show the consumer that you care.

Data can be used to improve the customer experience, the employee experience, operations, decision making, forecasting, purchasing, supply chain, and more.