Key Takeaways
Consumer Behavior Has Changed Significantly Year Over Year
Huge increases in restaurant-related online searches.
Google’s data shows that dining customers are more reliant today on online searches to make mealtime decisions. Nilanjan Mandal said that over the past few years there has been a significant increase in food- and beverage-related searches on Google Search as well as Google Maps.
This summer Google has seen
- Searches for "restaurants open now" grew globally.
- Searches for "top rated restaurants" grew more than 500%.
- Searches for "cheap restaurants for a group" grew by more than 200%.
Whether it’s finding a new place to eat or just checking the hours of an old favorite, people will continue to look online when making meal and dining decisions.
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