DTS AutoStage Offers Multiple Monetization Opportunities
OEMs can earn recurring revenue through seamless, unobtrusive advertising.
DTS AutoStage’s personalized experience enables delivery of highly targeted ads that feel like interesting information. For example, if a consumer is listening to a song from their favorite artist, DTS AutoStage can serve an ad for tickets to a local performance, rather than a generic or unrelated product ad.
Contextual ad types include sponsored discovery and hero ads, while non-contextual ad types include audio pre-roll ads and audio/video inserted ads.
Personalized advertising is directly related to the platform’s ability to target based on user preferences, which in turn depends on data. OEMs retain control over data and monetization, using Xperi’s provided tools to define and manage advertising type, intensity, and opportunity.
“We cover radio, music, podcasts, TV, movies, and we learn a lot about the consumer…there's a lot of touch points [where] we can drive monetization opportunities.”
- Bob Dillon, SVP, AutoStage Products
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DTS AutoStage Allows OEMs to Control Advertising
Bob Dillion, SVP of AutoStage Products, Xperi, shares how AutoStage enables OEMS with a branded experience, customized to their specific intensity and revenue opportunities.
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