Kevin Vasconi termed himself and Wendy’s as “being customer obsessed.” This obsession with customers is a driver of technology decisions. Wendy’s doesn’t implement technology just to implement technology; it does so to serve customers better, solve problems, deliver a better customer experience, and create a competitive advantage in the marketplace. Consequat interdum varius sit amet mattis.

During the pandemic, Wendy’s, like other restaurant companies, shifted from in-store consumption to delivery. Providing the best possible customer delivery experience is enabled by technology. In addition to using technology to focus on the customer experience, a main use of technology is to make employees’ jobs easier, so they can enjoy their job and can spend more time with customers. Automation will play a key role here.

Current and future uses of technologies include::

• Future applications include voice and vision AI, which will help improve speed and accuracy
• Applications such as employee training and in marketing to a new generation of consumers
• Providing a great experience in person, via drive thru, using the mobile app
• Providing the best possible customer delivery experience is enabled by technology