Consumers Want to Hear From Restaurants Via Email and Text
Data can be used in powerful ways to tailor messages for customers
According to consumers surveyed, nearly two-thirds (63%) like businesses to communicate with them via email and 44% prefer text. Bagelshop, for example, texts customers and has seen good open rates for those communications.
Gioia’s Deli built a robust customer directory in Square which gives the team a direct line of communication to consumers. To incent customers to opt in, the restaurant offers $5 off their next order if they sign up for text and email messages.
The survey also found that seven out of ten consumers say they want personalized experiences that are informed by past purchases. This is no surprise, since personalization is a trend everywhere. People want communications and offers that are designed for them, not a mass blast.
“Nothing’s better than already knowing what someone wants before they order it and you make it so. That’s the holy grail.”
- Ming-Tai Huh, Head of Product, Food & Beverage, Square
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