Established players face the dual challenge of maintaining profitability in their existing ICE business while aggressively transitioning into EVs. As ICE business gradually declines, strategies to integrate into the EV ecosystem become crucial. Considerations include OEM platforms and supply chains, where traditional OEMs hold an advantage due to established operations. However, managing in both worlds simultaneously presents challenges. Steve Patton anticipates short-term offerings of both ICE and EV versions of the same product, with long-term strategies focusing on distinct EV-only and ICE-only options.