The nascent state of the EV market has created an opportunity for a range of players, but to capitalize on that potential, companies need to rapidly scale their businesses to survive. Whether you are a large original equipment manufacturer (OEM) faced with shifting from internal combustion engine (ICE) to battery-powered electric vehicle (BEV), a new market entrant creating a new EV product or an automotive supplier pivoting a product offering, it will be critical for all players to focus on specific drivers of growth to win in the EV market.