The average client begins estate planning at approximately 55 years of age, with those in their 50s representing the largest segment of first-time estate planning clients (41%). Clients in their 60s (28%) and 40s (19%) follow as the next most common age groups seeking initial estate planning guidance.

Estate planning activity has increased across generations since 2022, with 72% of respondents noting this upward trend. Baby Boomers lead this growth (65%), followed closely by Generation X (51%). Despite third-party research indicating Millennials are proactive about estate planning, they represent only 11% of new planning activity among survey respondents.

This generational disparity highlights a critical opportunity for estate planning professionals to develop stronger relationships with younger clients, particularly as they stand to inherit significant wealth from their parents and grandparents in the coming years.