The 2025 WealthStack Study reveals intriguing shifts in technology adoption patterns across wealth management firms. The proportion of self-identified Laggards increased to 17% (up from 10%), while Innovators decreased to 30% and Operators to 53%, suggesting that rapid technological advancement, particularly in AI, may be widening the digital divide within the industry.

Despite these shifts, firms’ core business objectives remain remarkably consistent. Adding more clients (63%) and improving client experience (43%) continue to be top priorities, though focus on deepening existing client relationships saw a notable 9% decline from 2024.

Technologies supporting revenue growth maintain their position as the primary consideration for achieving business objectives, rising to 43% in 2025, with prospect marketing and back-office improvements tied as secondary priorities at 14% each.