WPP Uses AI to Transform Knowledge Work
Six foundational principles guide WPP in leading with AI.
WPP is one of the largest advertising and media businesses in the world, with over 100,000 employees in more than 100 countries.
WPP recognizes that AI—particularly generative AI—will completely transform every area of knowledge work. To take advantage of the revolutionary power of AI, WPP reviewed its entire service offering and identified every AI use case, from strategy to creativity, that could have a significant impact on the business.
WPP synthesizes the process of leading with AI in six key elements: leadership, partnerships, investment, safe and secure data, integration across multiple platforms, and workforce transformation.
"Our partnership with IBM and other technology leaders is absolutely key in how we deliver AI solutions in our own industries."
- Stephan Pretorius, Chief Technology Officer, WPP
Watch Now: Featured Key Takeaways
AI in Practice at WPP
Stephan Pretorius highlights three of WPP’s transformative AI use cases.
The Transformative Power of AI
Access the complete video and gain more exclusive insights.